I'm

Rida Malik

A marketing student at mohawk college

I was born to market.

But I didn’t know this until I turned 19. That’s ​when I made the decision to study marketing in ​post-secondary.

Throughout my academic journey, I’ve learned ​skills ranging from creating a marketing plan to ​implementing marketing stratgies.

In addition to school, my work experience as a ​Marketing Coordinator Intern at Hamilton and ​Halton’s regional innovation centre - Innovation ​Factory - gave me experience in creating ​external communication documents that ​contribute towards brand awareness. This ​includes front-end web content, creating ​newsletters, planning social media posts, and ​copywriting for press release templates.

As an avid soccer fan and mediocre player, I decided ​to organize my own soccer club for children, Sauga ​Stars FC.

Running my first ever marketing campaign for this club ​wasn’t easy. In the span of 4 months, I created a fully ​functional e-commerce website using Wordpress, ​optimized my site for search engines, created content ​for social media, attended community events to raise ​awareness, and partook in traditional marketing ​activities, such as distributing flyers.

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Through the Agency at Mohawk College, I ​created a detailed marketing plan for a non-​profit organization based in Hamilton, Comfort ​Bears.

This detailed marketing plan included everything ​from market research to strategies, budget and ​timeline.

My team and I presented our marketing plan to ​the founder of the organization, Lena, who made ​the decision to implement our plan among the ​dozen others presented to her.